Dating men who are separated
The woman browses photos and if she's interested, she swipes right - if not, she swipes left.
It is free to use and its inventors plan to make money from advertising.
The app is the brain child of three school friends – Mr Buzzard, Edward Harvey and Sean Ferriter – who conceived the idea after hearing of their female friends' frustrations with existing dating apps.
Mr Buzzard, 31, who founded Kalo Sport, a north London-based sports coaching service with Mr Harvey, said: 'We were hearing that some of our female friends were being made to feel uncomfortable in the workplace, when colleagues or even bosses were being flirtatious or asking them out after seeing them on dating apps.'It occurred to us that there was a gap in the market for an app that protects women's identities, and we knew men auto-swiping was an issue too so we set about designing an app that solved both problems.'Our market research also suggests women want to know upfront what men's intentions are – whether they are looking for a relationship or something more casual.'A 2016 study on Tinder users found men are much more likely to swipe right than women.
Any advice on how to navigate these new paradigms in the dating world? And to directly address your email, I have to divide my response into two different parts: 1) What You’re Getting Right and 2) What You’re Missing. We’ve addressed this before, from an older man who couldn’t possibly fathom why a younger woman wouldn’t want to be with him. We can complain that the opposite sex is unrealistic and passing up great opportunities – and we’d be right – but it doesn’t change that people want what they want. They, too, have a lot of dating options, are busy building their careers, and don’t have a clear urgency to settle down. Theoretically, this is when want to have time before becoming dads.
Thus, their target market remains women, 27-34 – who may not be ready to settle down quite yet.
I find the latter hard to believe, but find this mantra in every profile of every professional woman online. What you’re missing is that what you want has absolutely no relation to what women want. The problem is that many women from 27-34 are independent professionals just like their male peers.As many as 80 per cent of male users who admitted to 'casually' liking most profiles said they swipe right on more than half of all the women they see.The researchers said that the trend might be explained by what is known as a 'feedback loop'.'Men see that they are matching with few people, and therefore become even less discerning: women, on the other hand, find that they match with most men, and therefore become even more discerning,' they wrote.This guarantees genuine matches by preventing men from liking every profile to 'play a numbers game' – which research suggests as many as a third do.This is frustrating for women who find many of their matches do not reply to their messages.